3) What have you learned from your audience feedback?
In the marking scheme it says you must demonstrate 'understanding of the significance of audience feedback' - and this is your chance.
You should have had the following feedback from your audience:1) Feedback on the track in terms of what genre is it, what target audience they believed it was for and what they would expect from a video.
2) Feedback on the rough cut from your class members and numerous other people you should have asked.
3) Feedback on your digipak and advert design.
Here you have an opportunity to reflect on it, evaluate it, talk about how useful it was.
Suggestions on how to answer this:
Look back on your audience feedback and write notes on what was given - write down interesting or specific phrases.
What was useful?
What came up consistently?
What feedback helped you creatively?
Can you give examples from your final video that prove you acted upon audience feedback?
Was there any feedback that you ignored - why did you ignore that?
Was there some particular feedback that was more useful than other bits? Why?
Just how useful was the audience feedback?
Do you think it is necessary for the creative process?
Write up a response using appropriate media terminology, making reference to specific examples from your feedback and products to back up your points
This response will be your script for you commentary. On average people speak at about 130-150 words per minute - so if you make your response about 500 words that will make your commentary around 3 minutes or so.
Make this speech into a camera or a digital recording device, bring it into Final Cut and then illustrate your words with whatever you deem appropriate:
Clips from you rough cut/final version.
Evidence of the audience feedback - clips from interviews, screenshots of text
Clips or screenshots from real media products.
Some example ideas for a response:
The feedback on what genre the track was interesting as our initial thoughts was that it was clearly an indie-pop track however, other classed it as simply pop or even easy listening. Despite this we still based our video on the conventions of indie-pop rather than anything else...
A consistent criticism of the rough cut was that there was a lack of camera movement throughout the video [SHOW CLIP OR ROUGH CUT]. One bit of feedback from XXX stated that 'the camera is too static and doesn't match the tempo of the track' [SHOW SCREENSHOT OF TEXT]. On reflection we agreed with this particuarly in middle section of the track. Because of this we planning and carried out a re-shoot to purposely bring more movement to the shots of the band - specifically this zoom into the lead singers face and almost POV from the top of the fret board. [SHOW THESE PARTICULAR CLIPS] It added variety to the video and helped .....