Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Task: Select 10 stills/ images from your Music Video and the 2 ancillary tasks. Annotate each one of them in Photoshop or Powerpoint to indicate which conventions you have used at which point.
This is asking to you to discuss how conventional your music video is compared to real media products.
You've been asked to select 10 stills to back up your points.
This is how I recommend you structure your response:
You should how already done a Goodwin analysis of a video for your blog. Goodwin's theory tries to identify elements that conventional music videos have.
1. There is a relationship between the lyrics and visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
2. There is a relationship between the music and visuals, with the visual illustrating, amplifying or contradicting the lyrics.
3. Genres are complex and diverse in terms of music video style and iconography.
4. Record companies will demand a lot of close-ups of their star/performers.
5. Voyeurism
6. There are likely to be intertextual references to other music videos, TV shows, books, movies, games etc.
Look here for any help with the terms but you should be familiar with them by now.
Don't worry about number 3, but use the other 5 points to start your response.
So you've got five covered and five left. Use these other five to compare your music video from others in your genre. Again - you should have analysed the codes and conventions of other music videos from your genre so should have a number of points from this research.If you are still struggling to come up five more look at Carol Vernallis' analysis of what aspects make up a conventional music video.
MAKE SURE YOU REFER TO AN EXISTING (A REAL ONE) MUSIC VIDEO TO HELP BACK UP EACH OF YOUR POINTS. TO MAKE YOUR RESPONSE EVEN STRONGER YOU COULD INCLUDE A SCREENSHOT OF THE VIDEO YOUR REFERRING TO.
EXAMPLE
1. Goodwin states that conventional music video there is a relationship between the lyrics and visuals, with the visuals illustrating, amplifying or contradicting the lyrics. Our music video has a direct relationship between the music and the visuals. The lyrics involve a one friend telling another what girls are single and about their specific characteristics. Our music video then has a visual representation of the girl mentioned. For example to illustrate the line "Laura well she likes the lads got three kids with three different Dads" - we have a picture of said Laura which is then obscured by three pictures of babies popping up. The use of the same image of the baby help amplify the idea of having many kids and adds a comic effect.
