Question 2
How effective is the combination of your main and ancillary texts?
The format for the presentation for this response is Prezi – mainly as it allows you to include video and images in an interesting way and then annotate and write about them.
Things to think about when answering the question
1) Do the products look they are part of the same promotional package (remember – music videos are their to promote an act). So they have consistency in terms of:
- representation of the star
- use of genre (how conventional is it)
- use of iconography and imagery
- use of style and colour
- Location and mise-en-scene
- intertextuality
2) Explain why your mag advert works well in terms of promoting your digipak.
3) Consider how EFFECTIVE your whole package is (video+digipak+advert) in appealing to the TARGET AUDIENCE you identified in your planning and research. Just why do you think your product would be of interest to them.
Is it similar to other products? Are there representations that they can identify or aspire to? Is it conventional/unconventional/quirky/interesting/safe etc.
Suggested resources to gather
Significant stills from you video
Your anicillary texts
Inspiraction for you ancillary texts
Photos from digipak photo-shoot
Research into fonts
Close-ups on specific parts of your designs