STUFF YOU NEED TO DO OVER HALF TERM
Enjoy yourself. Get lots of fresh air. Eat well. Spend time with your friends and family. See Skyfall. AND…
1) ROUGH CUT AUDIENCE FEEDBACK
In order to understand what you’ve created and to see if it matches your audience expectations you have to show your rough-cut to people and get feedback.
It’s up to you how you do this – put in on Facebook, tweet about etc but here’s a suggestion:
Find a way of showing your video – put it on your phone, on your laptop, email the link to people and record peoples responses. By record you could:
Get them to write down their responses. Or they talk and you write.
Take a recording (audio/video) of them talking about it.
Suggested questions:
Does the video match the genre of the music? What would improve it?
What type of audience do you think this will appeal to?
What aspects of the video do you feel were effective and why?
What areas do you believe need improving and why?
How could the video be made more authentic/professional?
Does it remind you of existing videos?You’re looking for information and responses that will help your improve your video.
THIS IS VERY IMPORTANT AS:
a) It will help you improve your video.
b) One of the Evaluation questions is ‘what did you learn from you audience feedback?’ – so if you don’t have audience feedback – you’ll struggle to answer this question.
Who to ask?
Preferably people of the demographic (age etc) associated with your genre, but just as important is getting people who can give constructive opinions and back them up.
“It’s ace”, “I don’t like it” is feedback that isn’t very helpful.
THE MORE PEOPLE YOU ASK THE BETTER IT WILL BE SO IT HAS TO BE AT LEAST MORE THAN FIVE. IF YOU CAN GET INTO DOUBLE FIGURES EVEN BETTER.
Once you have the feedback you must respond to it to show what you have learned.
Is there is a pattern in terms of criticism and praise (i.e. do people pick up on the same things?)
Are there any good, practical, interesting ways of making the video
Use this information to develop ideas of what to do in terms of reshooting and re-edting.
2) ANALYSE YOUR VIDEO
Start a blog post – call it Rough Cut Appraisal - and pour your heart out in terms of what you feel about your Rough Cut. Pick out all the details you don’t like, all the little niggles and general grievances. Be specific – take screenhots, mention timings etc
Then look at all the good things and explain why you like them.
THEN COME UP WITH A PLAN OF HOW YOU ARE GOING TO USE THE TIME AFTER THE HALF TERM TO MAKE ALL THE IMPROVEMENTS NECESSARY.
This planning could be notes, storyboard, new influences, new techniques – if so blog about them.
YOU HAVE SIX LESSONS, THE CHANCE TO TAKE THE CAMERA OUT FOR ONE EVENING, USE OF THE CAMERA IN LESSON TIME, TO MAKE YOUR VIDEO ALL YOU WANT IT TO BE. SO YOU MUST BE PREPARED FROM THE START OF THE VERY FIRST LESSON BACK.
OTHER STUFF TO KEEP YOU BUSY
You should have completed the following:
Six Stills
At least one Goodwin analysis
Digipak analysis
Technical analysis
Genre research
Codes and conventions of video in your genre
Audience Research
A Pitch document – and at least one post on each of the areas of preparation (location, costume etc) on the blog.
A completed planning file (that bunch of paperwork I gave you)
Detailed updates of your process (filming, editing, workflow etc)
IF YOU DON’T – WHY NOT? YOU’VE BEEN DOING THIS SINCE SEPTEMBER SO NOW WOULD BE A GOOD TIME TO CATCH UP. IF IT’S NOT ON THE BLOG IT DOESN’T EXIST, IT CAN’T BE MARKED. IF YOU DON’T DO IT YOU’RE CHOOSING TO DO BADLY.
IF IT WAS A GROUP POST THAT HASN’T BEEN DONE – DO IT YOURSELF AND GET THE MARKS.
Go to G324musicvideo.posterous.com for advice and guidance on the above. Click on the ‘TASK’ tag to see has to be done.
IF YOU HAVE COMPLETED ALL THE ABOVE – STUFF TO KEEP YOU BUSY
Go back on your old work and make sure it is complete, is a fully developed response and has videos and visuals embedded.
Tidy up the blog making sure everything is tagged by the author and looking pretty.Do a Carol Vernallis analysis of a relevant video and your rough cut – see blog for details.
Do a Star Analysis - see blog for details.
Digi-pack Research - Review your initial ideas for your ancillary products and write a post about how you intend to combine your ancillary texts (digipak and magazine advert) with your main product (music video). Ensure you reference design aspects, mise-en-scene and institutional information. Include visuals.
Promotion: Consider the ways in which artists use social media, facebook and twitter etc to increase consumption of their music. Write a blog post that evidences you have researched your artists facebook presence and twitter use and have considered how these are used to connect with their audience and also to communicate their star persona. Also consider how you might use facebook and twitter to increase consumption of your music video. Include visuals.Exhibition Task: Research TV and internet channels that exhibit music videos and write a post containing your research and a discussion of why they would or wouldn’t exhibit your music video. Include visuals. PART OF THE BLOGGING PROCESS IS FOR YOU TO BE CREATIVE SO IF CAN THINK OF ANYWAYS IN WHICH YOU CAN DEVELOP YOUR BLOG FURTHER THEN GO FOR IT